Analytics Track revenue, orders, products and funnels

⌘K

My Xelarm Store

5

AO

Adekunle Osei My Xelarm Store

Analytics

Track revenue, orders, products and funnels

+14.2%

Total Revenue

0

vs previous period

+8.1%

Total Orders

0

vs previous period

-0.4%

Conversion Rate

0

vs previous period

+5.6%

Avg Order Value

0

vs previous period

View:

Revenue Overview

₦2,480,000

+14.2%

Gross

Net

Orders

Orders Trend

↑ 8.1%

41

Daily Avg

94

Best Day

12

Worst

Conversion Rate

3.82%

CVR

Page Views

32,640

Add to Cart

4,106

Checkout

1,892

Orders

1,248

COD vs Online

68%

COD

849 orders

32%

Online

399 orders

Revenue by Channel

Sales Page / Funnel ₦1,438k

Direct Store ₦695k

Social Referral ₦223k

Repeat / Direct ₦124k

Order Status Mix

Delivered 187

Confirmed 31

Pending 14

Cancelled 6

Best Sellers

Top performing products

1

Silk Ankara Two-Piece

142 sold

₦2,201,000

+18%

2

Men's Agbada

98 sold

₦2,744,000

+9%

3

Kente Maxi Dress

76 sold

₦1,425,000

+5%

4

Lace Iro & Buba

61 sold

₦1,281,000

-2%

5

Style Guide eBook

44 sold

₦154,000

+31%

Needs Attention

Low performing products

Kaftan Set (Men)

Low traffic · 3 sold

Improve product photos

₦36,000

Adire Wrap Skirt

High bounce · 7 sold

Add size guide

₦66,500

Beaded Necklace

Low CVR · 5 sold

Reduce price or add offer

₦22,500

Revenue by Product

Top Funnels

Performance across all funnels

Funnel	Visitors	Orders	Revenue	CVR	Drop-off	Status
Ankara Flash Sale	1,840	72	₦1,116,000	3.9%	72.1%	Live
Men's Agbada Promo	943	31	₦868,000	3.3%	74.4%	Live
Kente Weekend Deal	756	28	₦525,000	3.7%	73.2%	Live
Lace Iro Special	512	9	₦189,000	1.8%	85.5%	Off
Summer Collection	321	7	₦108,500	2.2%	82%	Off

Drop-off by Stage

Landing Page

1,840

Product View

1,103

-40%

Add to Cart

459

-58%

Checkout

193

-58%

Order Placed

72

-63%

Overall CVR

3.91% (72/1840)

Optimisation Tips

Add to Cart

58% drop — add urgency (low stock, limited time)

Checkout

58% drop — simplify form, offer COD prominently

Product View

40% drop — improve photos and add social proof

Revenue by City

Lagos

₦1,082,000

Abuja

₦546,000

Port Harcourt

₦297,000

Ibadan

₦198,000

Kano

₦149,000

Others

₦208,000

Orders by Day of Week

Sat & Sun drive 38% of weekly orders

Delivery Zone Performance

Lagos Island

₦312k

148 orders · 94% success

Abuja (FCT)

₦198k

76 orders · 89% success

Port Harcourt

₦124k

51 orders · 82% success

Lekki / Ajah

₦98k

44 orders · 91% success

Kano

₦57k

19 orders · 74% success

Nationwide

₦44k

11 orders · 68% success